Biography
Yuteng Zhang is a PhD candidate in Operations Management at Trinity Business School, Trinity College Dublin. She holds a Bachelor’s degree in Applied Physics with a double major in Finance from Nankai University in China and a Master’s degree in Quantitative Finance from the National University of Singapore. Her research uses analytical modelling to examine digital platform operations, particularly the interplay between advertising and subscription business models. Her work aims to inform the design and management of digital platforms by exploring the trade-offs between monetisation and consumer welfare.
Research Expertise
Marketing & Operation Management