Biography
Fodhla is a PhD candidate in Trinity Business School since 2023. Her research focuses on the translation of degrowth, as an alternative economic and political theory to the continuous, unsustainable growth imperative under capitalism. Her PhD research explores three, systemic proposals for socio-ecological, post-growth transformation, across political, organisational and social perspectives and how a new, reimagined role for marketing is communicating degrowth. She is a co-founding member of the Beyond Growth Research Network, an interdisciplinary group of early-career researchers.
Fodhla was awarded 'Best Literature Review Paper' by the Academy of Marketing, during the 2025 doctoral colloquium proceedings, for her work on 'Decolonising the marketing imaginary - Communicating a new vision for a sustainable future'. Fodhla was nominated for a Trinity College-wide award for Sustainability Leadership in 2026 and has been awarded Teaching Excellence Awards in 2025 and 2026 from Trinity Business School.
Fodhla's prior experience ranges from roles she held in sustainability marketing and public relations, environmental justice, policy and communications, and education. She has worked as an associate lecturer, where she leads modules on sustainability and marketing. She also is a seminar leader and teaching assistant in Trinity Business School, where she leads tutorials and seminars in Sustainable Marketing, Enacting Sustainable Development, Principles of Marketing (with a focus on sustainability) and Fundamentals of Management.
During Fodhla's undergraduate studies in Communications and Media Production, she was awarded the 'Best Academic Achievement Award’ and the 'Student of the Year Award' for receiving the highest grades in her programme and collegewide. She also holds her B.A. in Journalism, her M.Sc. in Climate Change: Policy, Media and Society and her postgraduate certificate in Education, Training and Development.
Research Expertise
Marketing and Degrowth