MSc in Digital Marketing Strategy 
Programme Overview

Step into the fast-changing world of digital innovation with our MSc in Digital Marketing Strategy. This programme is practical and industry-focused, preparing students to design, implement, and lead effective digital marketing strategies across diverse business environments. Students gain expertise in digital design, user experience, and the relationships between corporations, customers, and free users. 

Students work with key industry tools such as Google Ads, Google Analytics, HubSpot, and Facebook Insights, developing the technical and analytical skills to manage and measure digital performance. The programme also strengthens strategic thinking, consultancy, and problem-solving abilities, with a strong focus on ethics, agility, and measurable impact. 

Programme at a Glance

• Start Date: September 2026
• Duration: 12 months
• Rankings: Ranked 1st in Ireland, 21st globally,17th in Europe by QS Master’s in Marketing Ranking 2025.
• Fees (2026/27 academic year): EU €16,575 | Non-EU €24,000

The programme consists of ten taught modules, assessed through a combination of written examinations and continuous coursework. Students will also complete a research project or a dissertation. For more information, please see our Timetables and Modules page.  

Student Profile 

The MSc in Digital Marketing Strategy is designed for ambitious individuals with a passion for understanding customer behaviour and driving business growth through digital innovation. Students typically come from backgrounds in business, management, communications, or technology. They are creative, analytical, and eager to master digital tools to solve real-world marketing challenges. Students enjoy fast-paced, hands-on learning and are motivated to apply their knowledge to deliver measurable impact. 

The programme is suited to early-career professionals who aspire to become skilled digital marketing strategists and lead digital transformation across industries. 

Career Prospects 

Graduates of the MSc in Digital Marketing Strategy develop a distinctive blend of analytical, creative, and strategic skills that are highly valued in today’s digital economy. They are equipped to work across sectors including technology, consulting, retail, manufacturing, and healthcare, and are prepared for roles such as digital marketing strategist, brand manager, marketing analyst, and digital transformation consultant. 

Our graduates are in high demand, with recent alumni securing positions with leading employers such as Salesforce, Accenture, IBM, and Wolfgang Digital. With a strong emphasis on applied learning, industry collaboration, and a location at the heart of Dublin’s digital hub, the programme connects students directly to global career opportunities and positions them to lead digital innovation.