MSc in Digital Marketing Strategy
Programme Overview
The MSc in Digital Marketing Strategy program provides students with a comprehensive understanding of the digital marketing ecosystem, focusing on the skills necessary to plan, design, and implement impactful strategies that drive value for organizations.
Ranked 20th in the World (of 131), 1st in Ireland, 16th in Europe (of 75), QS World University Rankings 2024.
Hear From Our Students
Meet Willian Ribeiro, an MSc Digital Marketing Strategy student from Brazil, class of 2023/24. He shares how Trinity Business School, located in Dublin’s tech-focused Silicon Docks, prepares students to lead in the digital era. With access to global tech leaders and cutting-edge tools, it offers the ideal environment for a digital marketing career.
Programme at a Glance
- Start Date: September 2025
- Duration: 12 months
- Delivery: 10 taught modules. You will be assessed through a mixture of in-class, written and continuous assessment
- NFQ Level: 9
- Ranked 1st in Ireland (QS World University Rankings, 2024)
Programme Information
Designed by leading marketing professors and practitioners, MSc Digital Marketing Strategy focuses on digital design and user experience as well as digitalisation of interactions between paying customers, free users and businesses to understand how corporations do business in a digital world.
Students will get first-hand experience of how marketing fundamentals are changed and applied in a digital era. More importantly, students will get to gain key digital marketing skills in demand: Google Adwords, search engine optimisation, digital analytics, social media marketing, digital design and user experience, customer value management, and etc.
Dublin is home to the European headquarters of several digital multinationals, and this programme has a strong industry focus and partnership approach with these companies. Students will be offered opportunities to work with real-world clients to develop and implement a full-suite digital marketing campaign. Guest lecturers and speakers include former and current executives from multinational companies including Google, Meta, Twitter, HubSpot and Microsoft.