Dr. Laura Berry

Biography

Laura Berry is an Assistant Professor at Trinity Business School, Trinity College Dublin. Her work sits at the intersection of digital marketing and Artificial Intelligence (AI). Her research examines consumer responses to emerging technologies and digitally mediated experiences, including immersive technologies, AI-enabled interactions, human-robot interactions, and how these shape value creation and consumer firm relationships. She teaches digital marketing and serves as Academic Programme Director of the MSc in Digital Marketing Strategy. She also manages the Trinity AI XR Lab, a strategic initiative of Trinity Business School focused on the responsible application of Artificial Intelligence (AI) and Extended Reality (XR) in business and education. Grounded in Trinity's values of innovation with purpose and responsible leadership, the Lab integrates human-centred design, ethical technology adoption, and immersive, hands-on learning to enhance and amplify uniquely human skills and support future-ready leadership development. Before entering academia, she gained extensive industry experience across brand strategy, consumer insights, and digital innovation. This background continues to inform her research interests and teaching.