Research seminar: Professor Michael Haenlein
Join us in welcoming Professor Michael Haenlein from ESCP Business School to Trinity Business School on Friday, 20th of March 2026.
Please REGISTER HERE.
Seminar Title: Making Research Matter: Communicating Scholarship for Real-World Impact
Abstract: This research explores a question that concerns scholars across disciplines: how can academic work achieve meaningful, long-term impact beyond academia? While most researchers aspire to produce work that influences practice, policy, and public debate, relatively few publications gain visibility outside scholarly circles. In this project, we investigate how publishing accessible managerial summaries of academic research — in outlets such as practitioner journals and blogs — can significantly enhance the societal and managerial reach of academic work.
Across multiple studies, we demonstrate that translating research into concise, practice-oriented formats increases attention from business professionals, media outlets, and policy stakeholders. We further examine the role of generative AI in facilitating this translation process by improving comprehensibility and perceived practical relevance. The findings provide theoretically grounded and practically actionable insights for scholars seeking to amplify the societal reach of their research.
Biography: Michael Haenlein is a Professor of Marketing at ESCP Business School in Paris, holds the Chair of Responsible Research in Marketing at the University of Liverpool Management School, and is an Adjunct Professor at Trinity Business School of Trinity College Dublin. His main area of expertise is the impact of new technologies on firms and consumers. Within this space, Michael has worked on questions related to online retailing, social media, influencer marketing, mobile gaming, and, more recently, artificial intelligence, video gaming, and live streaming. Michael counts among the Top 25 most cited researchers in the field of marketing worldwide. He is an Associate Editor at the Journal of Marketing, the Journal of the Academy of Marketing Science, and the International Journal of Research in Marketing. He is equally on the Editorial Review Board of the California Management Review and the Advisory Board of the European Management Journal. Michael received best paper awards for his work published in Business Horizons and IJRM and the Jan-Benedict Steenkamp Award for long-term impact in marketing. Michael is the President-Elect Designate of the Academic Council of the American Marketing Association and the Vice President of Publications at the European Marketing Academy. He is equally part of the Scientific Advisory Board of Ferrandi Paris, France's most prestigious school focused on culinary arts, and of the French Federation of Haute Couture and Fashion, the body responsible for setting the dates and location of the French fashion weeks.
Note: Tea/coffee and sandwiches will be served between 1 - 2 pm in front of Cafe Jolt on the Lower Ground Floor.
Photographs will be taken during this seminar and may be shared on social media. If you do not wish to appear, please notify tbs.research@tcd.ie.