MSc in Marketing

Programme Overview

Step into the fast-changing world of digital innovation with our MSc in Digital Marketing Strategy. This practical, industry-focused programme prepares students to design, implement, and lead effective digital marketing strategies across diverse business environments.

Students develop expertise in digital design, user experience, and the relationships between corporations, customers, and free users. They work with key industry tools such as Google Ads, Google Analytics, HubSpot, and Facebook Insights, building the technical and analytical skills to manage and measure digital performance.

The programme also strengthens strategic thinking, consultancy, and problem-solving abilities, with a strong focus on ethics, agility, and measurable impact.

Programme at a Glance

• Start Date: September 2026
• Duration: 12 months
• Rankings: 26th in the World, 1st in Ireland (QS Masters in Marketing, 2026) 
• Fees (2026/27 academic year): EU €16,575 | Non-EU €24,000

The programme consists of eleven taught modules, assessed through a combination of written examinations and continuous coursework. Students will also complete a research project or a dissertation. For more information, please see our Timetables and Modules page.  

Student Profile 

The MSc in Marketing is designed for motivated graduates who want to launch or accelerate their careers in marketing. Applicants come from a wide range of disciplines, including business, economics, social sciences, humanities, engineering, and technology.

Students are creative, analytical, and eager to develop the strategic and practical skills needed to tackle real marketing challenges. They thrive in dynamic, team-based environments and enjoy problem-solving, innovation, and collaboration.

The programme is ideal for early-career professionals who want to understand consumer behaviour, build strong brands, and use digital tools effectively to make a positive impact on business and society.

Career Prospects

Graduates of the MSc in Marketing are highly sought after for their ability to combine strategic insight, creativity, and data-driven decision making. The programme opens career paths across industries including technology, media, consulting, retail, and healthcare, with opportunities in brand management, digital strategy, advertising, consumer insights, and communications. Recent graduates are in high demand, with 82% having secured a job offer within 3 months of graduation. They have joined employers such as PwC, Microsoft, Vodafone, Novartis, HubSpot, and Headcase Marketing. With strong links to industry and access to Dublin’s vibrant business ecosystem, you will graduate ready to make an immediate impact. 

Find out more about our dedicated Careers & Community team here.