Workshop: GenAI and qualitative data analysis

Join us on Thursday, 24th of April 2025 for a workshop on GenAI and qualitative data analysis.

The workshop will take place in room 225 and via Zoom between 11 am – 1 pm. Tea/coffee and pastries will be served at 10:30 am at room 219.

Please REGISTER HERE.

Workshop Title: GenAI and qualitative data analysis

Researchers, engineers, and entrepreneurs are enthusiastically exploring – and monetising – ways in which generative artificial intelligence (GenAI) tools can be used for qualitative data analysis. From promises of automated coding and thematic analysis, to the development of virtual research assistants to support researchers in interpretive and analytical tasks, the potential applications of GenAI to qualitative research appear promising. In this workshop, we will cover the emerging ‘QualAI’ ecosystem for qualitative data analysis. We will critically assess the offerings that are available, and go beyond the hype and claims being made to assess whether GenAI has any meaningful role to play as a tool for qualitative data analysis in management research. Addressing this question allows us to ask a more fundamental question: what is qualitative data analysis, really? We conclude the session by reinforcing the interpretive essence of qualitative data analysis.

Workshop presenters: Duc Nguyen (Alliance Manchester Business School) and Catherine Welch (Trinity Business School)